Our core values align with the challenges and shifts in the global economy, society and environment, which animates our mission and vision.

1. We strive to deliver top-notch, creative and innovative education and training;
2. We empower our students to assume responsibility for their own experiences. We challenge our students to achieve their full potential, academically and personally. We encourage our students to strive for healthy balance in their lives, to effectively manage life transitions as well as to think openly and globally;
3. We treat everyone with respect regardless of ethnic, racial, political, sexual, religious or any other status or origin;
4. We are fully committed to ethical and moral standards;
5. We support sustainable and environmentally friendly industries that reduce nature pollution and animal extinction in order to save the world for future generations;
6. We strive to be proactive in tackling social burning issues arising at the community, country and global level;
7. We exhibit our willingness to cross boundaries and create partnerships to strengthen our efforts and to effectively collaborate with local and global communities.